Content Marketing

In the post 3 obvious tips for your content strategy I urged brands to question their existence (find their voice), stereotype themselves (have a point of view) and attend Jazz concerts (learn to improvise). But I left one tip out which is the most obvious… Read More »The most obvious tip for your content strategy

Companies recognised the need for content a while ago – which was great. So, they did what they do with their products – set up “content factories” and created virtual assembly lines. The result (which many of them take pride in) – content is multiplying… Read More »3 obvious tips for your content strategy