Many have tried to retrofit the Indian context of marketing into global theoretical models. We present a platform for practicing marketers to have compelling conversations and break out of the cubicle.

Candid Discussion

Market Context

Practicing Marketers

Marketers are Storytellers

This is a platform for practicing marketers to discuss the Indian context of marketing.

Who we are

Watch our season trailer, see the work we are doing. I hope this is interesting for you.

Featured Write-ups

Content Strategy (1)

The most obvious tip for your content strategy

In the post 3 obvious tips for your content strategy I urged brands to question their existence (find their voice), stereotype themselves (have a point of view) and attend Jazz…
Content Strategy

3 obvious tips for your content strategy

Companies recognised the need for content a while ago – which was great. So, they did what they do with their products – set up “content factories” and created virtual…
5/5
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Janet Morris
Designer
5/5
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Willie Brown
Head of Product
5/5
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Sean Fisher
Designer

Let’s talk about marketing

Have anything to discuss with us? We will be glad to help.